The most searched phrases on the Google search engine in the US include, without a doubt, the phrase "www facebook com login". This is not surprising, given the fact that Facebook is generally one of the most visited websites today. Interestingly, this phrase searches around 368,000 people a year, respectively. it is often used as a search phrase as stated at a great Semrust analytics tool, that we recommend to anyone searching for information not just about search results on the Google Search Network.
The phrase itself "www facebook com login" indicates that the users, who enter it want to first sign up on facebook. They seem to want to do this by typing a direct URL: www.facebook.com/login, however, due to missing dots and slash, they get to search for phrases via Google. It would be much easier to use the phrase "facebook login" or just "facebook" and the result would be the same, these users would save a lot of time. Interestingly, however, these users know that the URL should include "www", but does not use the correct syntax so the browser does not correctly evaluate it and does not send it to Facebook. Instead they are send to Google search results page. It's also possible, that they enter the address on mobile devices, where writing is more complicated, but here too, simpler phrases would save a lot of unnecessarily tapped letters.
There are a lot of similar unnecessarily searched phrases on the most used search engine, virtually every popular service has its own specific phrases. Overall, this suggests a lower level of IT literacy, but we believe that similar phrases will disappear over time with the emerging young generation living with the Internet from their childhood.
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