The number of channels through which we consume digital content is steadily increasing. They are no longer just smartphones and tablets, but also smart watches, virtual and mixed reality, chatbots or the Internet of Things. Having just a responsive website is far from enough for companies. They need a tool to help them content for a large number of devices to create and distribute it to them. Traditional CMS is breathtaking here. Will it be a so-called headless CMS the solution?
Traditional CMS is designed to display content primarily as a web page. It is a template engine that controls the look of the website. This is what we could call the "head" of CMS, which determines how content is displayed to users.
If you want to communicate with customers on different devices, you have basically three options:
Both the first and the second are not economical, and the content on several different CMSs is laborious and time-consuming. By contrast, headless CMS is literally created to create content for multiple channels. Allows content to be prepared and managed from one place. It does not render it alone, but leaves it for device-specific applications. They distribute the content through the API. It clearly separates part of the preparation of content from application development for individual devices.
As we mentioned in the introduction, the world is changing and the channels are growing. Let's not talk about numbers.
More than half of people browse the Internet more often on their smartphone than on the computer.
In the US, each person uses an average of 3.5 devices on which they consume content.
While in 2016 the virtual and mixed reality market was around $ 5.2 billion, it is expected to grow to $ 162 billion by 2020.
The headless CMS itself only manages the content, so the application ("heads") is not programming for you. It will save you a lot of money, work and worries about creating and maintaining content. Instead of creating it over and over on different systems for different devices, you can create content once and use it repeatedly. This avoids a situation where, for example, you need to make a change to a branch address on the web, mobile app, chatbot, and other channels separately.
If you just need a website and do not need to use other communication channels, you probably have the traditional CMS and you do not have to change anything. But if you want to create content for multiple devices, headless CMS can be the ideal tool for you.
EUR 12 / Month
EUR 136 / Month