On 26 July 2017 there was a chaos on Facebook. When sharing links to Timeline, the option to change the lower text and the image disappeared. The URL labels continue to load from the meta tags of the page, and if you do not use the carousel, you will not change the image anymore. Facebook's goal is for people in News Feed to have the information they care about. The effort is therefore to reduce misinformation and "clickbait" posts with zero information value.
Together with editing the Newsgroup posting algorithm, Facebook also came up with a sharp change in sharing links to websites. Since abolishing the link metadata option, they promise to reduce misleading and misinformation posts on Facebook. Many sites have abused this option and created false posts leading to completely different sites.
For a lot of agencies and sites this can be a big problem. Finding IT support to change the meta tags when posting each CTW (Click to website) because you do not seem to think anything again is ... unreal. And publish an imperfect copy? Can not!
But do not make your way out of the bridges, because there are still ways to make a contribution to your liking. The first way we introduce here is the one that can be used by everyone who uses Business Manager and is quite simple.
Go to Power Editor or Ads Manager and create a post in your clickthrough campaign (you can edit everything here). You can also create a post in an inactive campaign.
Once your ad has been approved, go to the "Page Posts" section of Business Manager in the Business Manager and, here, under the "Ads Posts" option, you will see the post you created. Highlight the desired post and find "Post" under the "Action" drop-down menu. And it is done!
And once you have a full CTW. You can promote it and work with it just as before. The advantage of the CTW format on Timeline over the shadow post is that the responses of users from multiple adset are collected in this single post and are not split.
It's a more difficult way, but fortunately it leads to a modified CTW post, which is an integral part of every FB site.
If you're afraid that Facebook might have a problem with this, do not worry. We have verified this way of publishing the CTW and are listed in the official CTW change report as of 26 July.
Facebook authorizes this procedure because it passes through approval as every ad in this way, and Facebook therefore has more control over whether the text and image match the target link. But Facebook also states that this is only a temporary solution until they analyze the impact of these changes. Hopefully, in the future, publishing modified CTWs will be easier once again.
Another way to modify CTW when linking to your site is Link Ownership. Simply put, you pair your own Facebook page and then you can edit links to your site as before. The problem is, however, that this option is not open to all Facebook sites.
Facebook first opened Link Ownership for sites publishing their own content (news sites, etc.). If you think that your site should also have access to this feature, you should contact FB support (preferably your FB partner manager).
And how does Link Ownership look like in practice? The overall implementation is very simple. Just insert a short piece of code into your site and everything is done.
There are other ways to edit CTW. For example, you can use the Link Preview Editor to set everything up. But the problem is that you have to follow some rules for Facebook posts here. Most importantly, you must be the owner of the site, and you may not edit links to third-party sites.
We will see how Facebook will be able to fight the mischief of misleading messages and clickbaites on irrelevant websites. Let's hope he comes up with a clever solution, and editing our beloved CTWs will be as simple as before.
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