logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

On Facebook is not the end of the CTW period - there is still a way


Advertisement
Marketer's Guide: On Facebook is not the end of the CTW period - there is still a way On 26 July 2017 there was a chaos on Facebook. When sharing links to Timeline, the option to change the lower text and the image disappeared. The URL labels continue to load from the meta tags of the page, and if you do not use the carousel, you will not change the image anymore. Facebook's goal is for people in News Feed to have the information they care about. The effort is therefore to reduce misinformation and "clickbait" posts with zero information value. Together with editing the Newsgroup posting algorithm, Facebook also came up with a sharp change in sharing links to websites. Since abolishing the link metadata option, they promise to reduce misleading and misinformation posts on F..

Sign up for free


By signing-up I agree with your T&C

382 IP addresses tracked
550,080 checks per day
90 outages per 24h

Marketer's Guide: On Facebook is not the end of the CTW period - there is still a way

On 26 July 2017 there was a chaos on Facebook. When sharing links to Timeline, the option to change the lower text and the image disappeared. The URL labels continue to load from the meta tags of the page, and if you do not use the carousel, you will not change the image anymore. Facebook's goal is for people in News Feed to have the information they care about. The effort is therefore to reduce misinformation and "clickbait" posts with zero information value.

Together with editing the Newsgroup posting algorithm, Facebook also came up with a sharp change in sharing links to websites. Since abolishing the link metadata option, they promise to reduce misleading and misinformation posts on Facebook. Many sites have abused this option and created false posts leading to completely different sites.

For a lot of agencies and sites this can be a big problem. Finding IT support to change the meta tags when posting each CTW (Click to website) because you do not seem to think anything again is ... unreal. And publish an imperfect copy? Can not!

But do not make your way out of the bridges, because there are still ways to make a contribution to your liking. The first way we introduce here is the one that can be used by everyone who uses Business Manager and is quite simple.

Edit via Business Manager

Go to Power Editor or Ads Manager and create a post in your clickthrough campaign (you can edit everything here). You can also create a post in an inactive campaign.

Once your ad has been approved, go to the "Page Posts" section of Business Manager in the Business Manager and, here, under the "Ads Posts" option, you will see the post you created. Highlight the desired post and find "Post" under the "Action" drop-down menu. And it is done!

And once you have a full CTW. You can promote it and work with it just as before. The advantage of the CTW format on Timeline over the shadow post is that the responses of users from multiple adset are collected in this single post and are not split.

It's a more difficult way, but fortunately it leads to a modified CTW post, which is an integral part of every FB site.

If you're afraid that Facebook might have a problem with this, do not worry. We have verified this way of publishing the CTW and are listed in the official CTW change report as of 26 July.

Facebook authorizes this procedure because it passes through approval as every ad in this way, and Facebook therefore has more control over whether the text and image match the target link. But Facebook also states that this is only a temporary solution until they analyze the impact of these changes. Hopefully, in the future, publishing modified CTWs will be easier once again.

Editing through Link Ownership

Another way to modify CTW when linking to your site is Link Ownership. Simply put, you pair your own Facebook page and then you can edit links to your site as before. The problem is, however, that this option is not open to all Facebook sites.

Facebook first opened Link Ownership for sites publishing their own content (news sites, etc.). If you think that your site should also have access to this feature, you should contact FB support (preferably your FB partner manager).

And how does Link Ownership look like in practice? The overall implementation is very simple. Just insert a short piece of code into your site and everything is done.

There are other ways to edit CTW. For example, you can use the Link Preview Editor to set everything up. But the problem is that you have to follow some rules for Facebook posts here. Most importantly, you must be the owner of the site, and you may not edit links to third-party sites.

We will see how Facebook will be able to fight the mischief of misleading messages and clickbaites on irrelevant websites. Let's hope he comes up with a clever solution, and editing our beloved CTWs will be as simple as before.



From Our Blog

  1. DNS server monitoring (4 months ago)
  2. Webhosting monitor (4 months ago)
  3. Up or Down (3 months ago)
  4. Web hosting plans (2 months ago)
  5. Password protection (1 months ago)
  6. Checking plagiarism – commercial and free plagiatorism checkers (1 months ago)
  7. Why people search for: "www facebook com login" (1 months ago)
  8. Document sharing in LibreOffice (1 months ago)
  9. Why does CMS need to lose its "head"? (1 months ago)
  10. On Facebook is not the end of the CTW period - there is still a way (1 months ago)
  11. How To Target Advertising on Facebook Most Effectively? (1 months ago)
  12. How to check text for plagiarism (1 months ago)
  13. Webhosting and SEO - how is it connected? (1 months ago)
  14. How to protect your passwords (0 months ago)
  15. What You Need to Reach Top Rankings on Google (0 months ago)
  16. 10 things where Linux is better than Windows (0 months ago)
  17. AutoHotKey review - shortcuts saving your time (0 months ago)
  18. What is PING command good for? (0 months ago)
  19. Using temporary email for spam protection (25 days ago)

Free variant

Free

  • Non commerce
  • 1 website
  • 10 minutes interval

Basic variant

EUR 12 / Month

  • Pro
  • Up to 100 websites
  • 1 minute interval

Unlimited variant

EUR 136 / Month

  • Pro
  • Up to 1000 websites
  • 10 seconds interval

Sign up for free


By signing-up I agree with your T&C


↑ Skip to Top ↑