Web hosting has an impact on numerous factors that are related to how well your website performs online. This is why you need to pay close attention to the health of your site.
SEO plays a critical role concerning ranking and traffic that can make a massive difference to how well your website performs.
People do not usually associate their web hosting with SEO. The reality of the situation is entirely different concerning the service provider you're currently using as it may very well be the reason why your webpage ranks poorly.
Let's take a look at some key reasons how your web host can be responsible for an increase or decrease regarding your SEO efforts
Seen to be one of the primary factors is how fast your website loads as it is something your major search engine would pay attention to in their overall ranking algorithms.
When your site takes too long to respond, you are going to lose traffic, which can happen if the WiFi connection of the web host is playing up.
When choosing your host, be sure to read reviews on how fast and reliable they are concerning loading times.
Downtime is a significant issue, and the time your webpage is not available due to server issues. During this time the search engine spiders are trying to access your page, and if it is inaccessible, they will report it as such and move on to the next website.
If this should happen regularly, your website will be branded as unreliable, and your rankings will flop.
At the end of the day, search engine tries and avoid showing unreliable sites in their results as it will reflect poorly on their reputations should searchers click on a result provided by them, and the website is not available.
It is not all that rare to come across server crashes for the following reasons:
It sure is a jungle out there, which makes it hard for those involved in search engine optimization to tie everything together and make the search engines happy.
Many web hosts now offer an additional benefit to ensure your web page gets appropriately optimized for the search engines.
Although the tools provided by some hosting companies, they will at least ensure you do not get dismissed by major search engines for seemingly little glitches that can be fixed quickly. The tools sure are helpful to those who are new to SEO.
Security is another issue as it will be detrimental to your website to get hacked. This is the kind of thing that will significantly hurt your SEO and make it very difficult to recover lost ground concerning how well your website used to rank before.
No doubt your web host must have a secure datacenter, high uptime, sufficient backup website data, and so much more to ensure SEO is taken into consideration around every corner.
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