It was Google who said that creating compelling and highly useful content will influence rankings more than any other factors. For websites aiming to get top rankings on Google or better yet, the number one on the search results page, should take that advice to heart. Indeed, great content can do wonders for your website especially when it comes to achieving better rankings.
First, you must follow the search engine rules. Although this may not directly impact your rankings, it will greatly help. Using strategies and techniques that adhere to Google standards and regulations will not get you a penalty. You wouldn't want this for your website as it may take a long time to redeem yourself. So practice the right techniques first. The results will follow.
When it comes to SEO, speak your customer's language. Select the right keywords - words your customers always use. Use the keywords that have the biggest relevance to what you're offering to users. Another basic you shouldn't ignore is to create a sitemap for your website. That's for Google to know what's exactly on them.
True, content is still king. For your post to stand out from the rest, it should be influential and valuable. Is it relevant to your audience and highly useful? Is it positive, interesting, clear and targeted? When you create engaging content, users will keep coming back. Google will remember you better as well.
Don't just publish articles, convert your article into different content assets. A repurposed content will give you more traffic and would therefore improve your rankings. If you're serious about getting to top, produce more than one content asset. Convert that article into a short ebook, pdf documents, case studies, forum posts, social media posts, infographics, press releases, white papers, email content, and newsletters. Publish them on all social media websites. Doing these are extremely effective to getting better rankings.
Most of the users nowadays use their mobile phones in accessing websites and even buying stuff online. To reach out to a wider audience and get better traffic, make sure that your website is mobile-friendly. You may need to install some plugins to switch to the mobile version.
You need to make sure that users can download your content quickly on all devices. This is a must if you want to rank higher and keep more users. You may want to choose the best hosting option for this. You can also enable compression and browser caching.
Getting better rankings can improve your business. It can get you more conversions and more customers eventually. Try the five steps above and watch your website climb its way to the top.
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